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California Privacy Policy

First Movers Advantage, LLC, on behalf of its subsidiaries and affiliates (collectively, “FMAprivacy,” “us,” “we,” or “our”) has prepared this California Privacy Policy (“California Privacy Policy”) to describe to you, as a resident of California, or if you represent an entity or other organization located in California, that entity or organization (in either case, “you,” or “your”) our practices regarding the personal information that FMAprivacy collects, uses, and shares on behalf of website visitors or other individuals that may have a need for certain privacy-related services (“Individuals”) and organizations that provide goods or services to Individuals (“Organizations,” collectively with Individuals, “Users”) of our online privacy platform (the “Privacy Platform”) accessed through the website located at www.fmaprivacy.com, and any other websites operated by FMAprivacy, including donotsell.app and www.fmaprivacy.org (each, a “Site”) (and each Site shall be treated as a part of the Privacy Platform for purposes of this California Privacy Policy). This California Privacy Policy applies solely to Users who are residents of the State of California (as defined in Section 17014 of Title 18 of the California Code of Regulations). Capitalized terms not defined in this California Privacy Policy, shall have the meanings as defined in the FMAprivacy Terms of Service.

FMAprivacy reserves the right, at any time, to modify this California Privacy Policy. If we make revisions that change the way we collect, use, or share personal information, we will post those changes in this California Privacy Policy. You should review this California Privacy Policy periodically so that you keep up to date on our most current policies and practices. We will note the effective date of the latest version of our California Privacy Policy at the end of this California Privacy Policy. Your continued use of the Privacy Platform following posting of changes constitutes your acceptance of such changes.


1. COLLECTION OF PERSONAL INFORMATION

1.1 Personal Information

“Personal Information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked to, directly or indirectly, a particular consumer or household. The following are categories (with non-exhaustive examples) of personal information we may collect about you:

Categories Examples Processing Purpose
A. Individual Identifiers and Demographic Information A name, email, phone number, login name and password, address, payment or banking information (including related payment verification information), and contractor certifications and authorizations
  • To provide our products and services.
  • To improve our products and services.
  • To understand your interests.
  • To respond to your requests or questions.
  • To determine your eligibility and set up your account.
  • To secure the Privacy Platform.
  • To communicate with you.
  • To Market Products or Services.
B. Commercial Information Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. This information may also include information that you submit when you contact FMAprivacy customer support, provide reviews, or otherwise contact FMAprivacy.
  • To provide our products and services.
  • To improve our products and services.
  • To understand your interests.
  • To respond to your requests or questions.
  • To Market Products or Services.
C. Internet or Network Activity Browsing history, search history, information on an individual’s interaction with a website, application, or advertisement.
  • To provide our products and services.
  • To improve our products and services.
  • To understand your interests.
  • To Market Products or Services.
D. Inferences Drawn from Personal Information Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.
  • To provide our products and services.
  • To improve our products and services.
  • To understand your interests.

Personal information does not include:

1.2 Sources of Personal Information.

We obtain the categories of personal information listed above on or through our Privacy Platform from the following categories of sources:


2. USE OF PERSONAL INFORMATION

FMAprivacy may use personal information for various purposes, including without limitation:


3. SHARING OF PERSONAL INFORMATION

In addition to the specific situations discussed elsewhere in this California Privacy Policy, FMAprivacy may share your personal information in the following circumstances:


4. SECURITY OF PERSONAL INFORMATION

No method of transmission over the internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from the risks presented by unauthorized access or acquisition, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of any unauthorized access or acquisition of your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.


5. YOUR CHOICES

You can make the following choices regarding your personal information:

6. OPTING OUT

You can make the following choices to opt out of certain activities regarding your personal information:


7. EXERCISING YOUR PRIVACY RIGHTS

When exercising the rights or options described in this California Privacy Policy, the following guidelines apply:


8. CONTACTING US

If you have any questions or concerns about our California Privacy Policy or any other privacy or security issue, please contact us at:

First Movers Advantage, LLC
Attn: FMAprivacy Privacy Agent
2575 Pearl St, Ste 230
Boulder, CO 80302

Or by using the chat tool on this website.

To exercise your choices or opt out rights as described in this California Privacy Policy, please use the following web form: donotsell.app/fmaprivacy


Last Revised: December 14, 2019